The BRAIN Behind The Brands 

Our team develop effective content strategies for forward thinking companies. We have a proven track record in increasing search engine rankings.

Who We Are

R2Net was founded in 2007 by Oded Edelman, and is the product of over 30 years experience within the diamond industry. What began as a modest trading network to help Edelman sell his diamonds competitively has steadily transformed into a robust e-commerce and supply chain platform that connects the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers. R2Net owns and operates three distinct brands, James Allen, Segoma and Brio Animation Studio.


  • SignetJewelers


R2Net Offers The Following Services

Display Technology

Our unique display technologies can help your business cut costs, lead times and increase conversion.

Inventory expansion

We have the right tools to expand your modest inventory into a competitive selection 

Inventory management 

We offer inventory management solutions that provide complete control and flexibility to meet all your needs.


  • SignetJewelers


R2Net provides complete bespoke solutions to transition brick and mortar jewelry stores into thriving e-commerce retailers. From development to inventory , we provide you with all the necessary tools to lower your costs and increase revenue.

Contact us for a consultation today to learn how we can help you take your business to the next level.